World Advertising Research Centre (WARC)
Unlimited
Allowable Uses
Access is available on and off campus to Toronto Metropolitan University students, faculty and staff.
View detailed usage information
Description
The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
WARC requires users to create a LIONS account to access subscribed content.
1. Access WARC through the TMU Library.
2. Click Sign In in the upper-right corner.
3. On the LIONS login page, select Sign Up.
4. Create an account using your TMU email address and set a password.
Checking your access:
After signing in, you should see WARC content categories such as Case Studies, Analysis, Data & Benchmarks, and News & Talks on the home page. If these categories are visible, login was successful.
Note: TMU’s WARC subscription includes access to content within Media and Strategy. Other content available on the WARC platform may be outside the scope of our current subscription.