Toronto Metropolitan University Numeris Help Guide

Numeris, formerly called BBM, is a not-for-profit organization that provides authoritative data on broadcast measurement and consumer behavior data for radio and television. It is used by broadcasters and advertisers to determine ratings, viewership, and listenership by demographic, and by researchers to better understand Canadian media consumption. Numeris data is obtained through sampling, and results are generalized to the population. PPM and diary methods are used.

Please refer questions about Numeris to Librarian, Michelle Schwartz –

There are three methods for accessing numeris data, and different data is available through each method.

Access Method 1: Online Public Data

Select Numeris data is free to the public online, including reports for the top 30 TV shows (Video Insights – Numeris – including Topline data) and radio station listenership (Audio Insights – Numeris – including Topline data).

Access Method 2: Numeris Laptop

There is a laptop available from the Circulation Desk in the Library on the main floor (2nd floor).  This will provide access to more robust data than is publicly available online. The laptop is available to current Toronto Metropolitan University students, faculty, and staff, and require a my.torontomu login for access.

Numeris Radio and TV datasets loaded and available for use through software called Micro+, which is owned by the Numeris subsidiary NLogic.

The data that is available through the laptop is at least one year old, as per the agreement between the Library and Numeris. Radio data is released on an ongoing schedule, and television data on a fall/spring schedule. Numeris data accessed through these workstations is to be used for educational purposes, as per the agreement between the Library and Numeris.

Access Method 3: Print Archives
Numeris Books

The TMU Library has print archives of Numeris (formerly called BBM) reports. Access to these materials is available to external community members for in-Library use. To receive access, present your photo ID to circulation staff and request the retrieval of specific years from closed stacks.




BBM Materials:

Help Videos: