Numeris

Connect

to Numeris

Number of simultaneous users

2

Allowable Uses

Access is available to Toronto Metropolitan University students, faculty and staff via 3 methods:

1. Online which includes reports for the top 30 TV shows (Video Insights - Numeris - including Topline data) and radio station listenership (Audio Insights - Numeris - including Topline data)
2. Laptop available for loan in Library
3. Print Archive

Different data is available through each method.

Description

Numeris, formerly called BBM, is a not-for-profit organization that provides authoritative data on broadcast measurement and consumer behavior data for radio and television. It is used by broadcasters and advertisers to determine ratings, viewership, and listenership by demographic, and by researchers to better understand Canadian media consumption. Numeris data is obtained through sampling, and results are generalized to the population. PPM and diary methods are used.

BBM Materials available through the Library Catalogue