Numeris

Numeris, formerly called BBM, is a not-for-profit organization that provides authoritative data on broadcast measurement and consumer behavior data for radio and television. It is used by broadcasters and advertisers to determine ratings, viewership, and listenership by demographic, and by researchers to better understand Canadian media consumption. Numeris data is obtained through sampling, and results are generalized to the population. PPM and diary methods are used.

Accessing Numeris Data

Access to Numeris data is available to Toronto Metropolitan University students, staff, and faculty in three formats. Different data is available through each method.

1. Video Insights and Audio Insights: Reports generated by Numeris summarizing audio and video consumption in Canada.
2. Two Laptops are available for loan in the library that provide access to television audience data via InStarTV (formerly InfoSys+) and radio data via Micro+. Audience data is not available for the most recent year.
3. BBM Print Archive (television viewership information dating back to 1956)