Media Technology Monitor – 18+ and Jr
Access is available on and off campus to Toronto Metropolitan University students, faculty and staff.
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The Media Technology Monitor (MTM) is a research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cell phone–only sample), the MTM has spoken with over 140,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it the most accurate and comprehensive media technology tracking survey of its kind. Highlighted themes include television platforms, internet activities, radio platforms, mobile phone activities, tablets, media usage by device, online engagement with TV, content and new platform users.