{"id":696,"date":"2014-07-15T12:31:20","date_gmt":"2014-07-15T16:31:20","guid":{"rendered":"http:\/\/library.ryerson.ca\/madar\/?page_id=696"},"modified":"2025-02-08T09:06:37","modified_gmt":"2025-02-08T14:06:37","slug":"smc","status":"publish","type":"page","link":"https:\/\/library.torontomu.ca\/gmdc\/old-gmdc\/geo-data\/census\/smc\/","title":{"rendered":"SimplyAnalytics – Formerly SimplyMap Canada"},"content":{"rendered":"

What is SimplyAnalytics?<\/a><\/p>\n

Login \/ Create an Account<\/h4>\n

Members of the Toronto Metropolitan University Community with a valid torontomu username and password<\/i>\u00a0are eligible to create a SimplyAnalytics account. Note<\/strong>: Use your TMU email address as the username when creating your account.<\/p>\n

Access SimplyAnalytics<\/a><\/p>\n

Data Products<\/h4>\n

– CensusPlus 2011<\/a> (Enhanced Census + National Household Survey)<\/p>\n

– DemoStats<\/a> (Demographic Estimates and Projections) – 2013 to 2021 (based on 2011 Census Geographies): Population, Census Families by Family Structure, Income, and Labour Force.<\/p>\n

– HouseholdSpend\u00a0 (Household Expenditure Data) – 2013 to 2016\u00a0(based on 2011 Census Geographies): Food, shelter, communications, pet expenses, clothing,<\/a> transportation, health care, recreation, tobacco, taxes and many more.<\/p>\n

– Business Locations<\/a> (Business and Retail Points of Interest): restaurants, movie theatres, pet stores gas stations and many more.<\/p>\n

– DaytimePop<\/a> (Daytime Population data – 2013-2016) (based on 2011 Census Geographies): Population at Home, Population at Work<\/p>\n

Understanding SimplyAnalytics Variables<\/strong><\/h4>\n

Once you begin using SimplyAnalytics, you can learn more about individual variables by accessing their metadata.\u00a0 Click here<\/a> for a detailed variable list.<\/p>\n

Data Providers<\/strong><\/h4>\n

Environics Analytics Group, Inc.<\/a> – is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modeling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada.<\/p>\n

Dun and Bradstreet Canada<\/a> – The Canadian D&B’s Business Directory incorporates over 1.1 million Canadian businesses with the following data fields: Legal Name, Business Name, NAICS & SIC Code, Address, Telephone number, Web address, General description, Estimated revenues, Number of employees, Year started, Key contact person and more..<\/p>\n

Working with SimplyAnalytics<\/h4>\n

Consult SimplyAnalytics Support<\/strong> to access the Help Centre, Data Documentation and Video Tutorials. Alternatively, Book an Appointment<\/a> with GMDC staff for a consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is SimplyAnalytics? Login \/ Create an Account Members of the Toronto Metropolitan University Community with a valid torontomu username and password\u00a0are eligible to create a SimplyAnalytics account. Note: Use your TMU email address as the username when creating your … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":32,"featured_media":0,"parent":595,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-696","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P5kNDa-be","_links":{"self":[{"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/pages\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":10,"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/pages\/696\/revisions"}],"predecessor-version":[{"id":3824,"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/pages\/696\/revisions\/3824"}],"up":[{"embeddable":true,"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/library.torontomu.ca\/gmdc\/wp-json\/wp\/v2\/media?parent=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}