{"id":1013,"date":"2012-01-27T15:08:10","date_gmt":"2012-01-27T20:08:10","guid":{"rendered":"http:\/\/news.library.ryerson.ca\/asc\/?p=1013"},"modified":"2020-05-15T08:50:08","modified_gmt":"2020-05-15T12:50:08","slug":"kodak-in-the-news-for-the-last-time","status":"publish","type":"post","link":"https:\/\/library.torontomu.ca\/asc\/2012\/01\/kodak-in-the-news-for-the-last-time\/","title":{"rendered":"Kodak in the News for the last time?"},"content":{"rendered":"\n<p>In a shocking but not completely unforeseen announcement last week, the Kodak corporation filed for Chapter 11 bankruptcy in the United States.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/01\/2005.001.1.7.169.jpg\"><img decoding=\"async\" data-src=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/01\/2005.001.1.7.169.jpg\" alt=\"Happier were the good ol&#039; days of film production \/ 1937 advertisement from the Kodak Canada Corporate Archives &amp; Heritage Collection advertising ledgers, image\" class=\"wp-image-1018 lazyload\" width=\"650\" height=\"934\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/934;\" \/><\/a><figcaption><span class=\"image-caption-text\">Happier were the good ol&#8217; days of film production \/ 1937 advertisement from the Kodak Canada Corporate Archives &amp; Heritage Collection <a href=\"https:\/\/archives.library.ryerson.ca\/index.php\/advertising-ledgers\" target=\"_blank\" rel=\"noreferrer noopener\">advertising ledgers<\/a><\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p>As little as a decade ago, the future for Kodak still seemed bright. Company literature produced in the 1990s confirmed Kodak Canada&#8217;s optimism that digital photographers would continue to look to Kodak for leadership and innovation in image-taking technologies. The move to digital would be slow and considered, with Kodak confident that the <em>right<\/em> <em>product<\/em> was better than <em>any product<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/01\/2005.001.9.19-small.jpg\"><img decoding=\"async\" data-attachment-id=\"1027\" data-permalink=\"https:\/\/library.torontomu.ca\/asc\/soapbox_car\/\" data-orig-file=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/08\/soapbox_car.jpg\" data-orig-size=\"255,150\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D40&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1305205214&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"soapbox_car\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/08\/soapbox_car.jpg\" data-src=\"https:\/\/library.torontomu.ca\/asc\/files\/2012\/01\/2005.001.9.19-small.jpg\" alt=\"Kodak Photo CDs were marketed to professionals as well as amateur photographers for digital image storage \/ 1993 photograph of Digital Imaging showroom from the Kodak Canada Corporate Archives &amp; Heritage Collection, image\" class=\"wp-image-1027 lazyload\" width=\"737\" height=\"908\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/908;\" \/><\/a><figcaption><span class=\"image-caption-text\">Kodak Photo CDs were marketed to professionals as well as amateur photographers for digital image storage \/ 1993 photograph of Digital Imaging showroom from the Kodak Canada Corporate Archives &amp; Heritage Collection<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p>Was this transition too slow? Is Kodak still the master camera-maker it once was? Ryerson Professor Robert Burley and Curatorial Specialist Beth Knazook speculate on the unfortunate circumstances that have left Kodak in its current position.<\/p>\n\n\n\n<p>Matt Galloway speaks with Robert Burley on CBC&#8217;s <em>Metro Morning<\/em> radio show (Thursday, Jan 19 2012): <a href=\"http:\/\/www.cbc.ca\/metromorning\/episodes\/2012\/01\/19\/unthinkable\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.cbc.ca\/metromorning\/episodes\/2012\/01\/19\/unthinkable\/<\/a><\/p>\n\n\n\n<p>CBC reporter Havard Gould interviews Robert Burley and Beth Knazook for <em>The National<\/em> (Thursday, Jan 19 2012): <a href=\"http:\/\/www.cbc.ca\/player\/#\/News\/TV_Shows\/The_National\/1233408557\/ID=2188640879\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.cbc.ca\/video\/#\/News\/TV_Shows\/The_National\/1233408557\/ID=2188640879<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a shocking but not completely unforeseen announcement last week, the Kodak corporation filed for Chapter 11 bankruptcy in the United States. As little as a decade ago, the future for Kodak still seemed bright. Company literature produced in the &hellip; <a href=\"https:\/\/library.torontomu.ca\/asc\/2012\/01\/kodak-in-the-news-for-the-last-time\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[47,48,63],"class_list":["post-1013","post","type-post","status-publish","format-standard","hentry","category-sc","tag-kodak-cameras","tag-kodak-in-the-news","tag-photographic-film-and-technology"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2HpLS-gl","_links":{"self":[{"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/posts\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":3,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"predecessor-version":[{"id":7368,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/posts\/1013\/revisions\/7368"}],"wp:attachment":[{"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/library.torontomu.ca\/asc\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}